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Entrepreneur, Cultural Strategist
& Social Advocate



Beatriz Acevedo is one of the leading inspirational voices and Latina entrepreneurs in the United States. She has dedicated her career to creating opportunities for the voices of diverse youth, in an effort to influence authentic and positive depictions of Latinos in society.



“She is one of those women who knows how to transform with the resources that she has. She can transform even just with a conversation.”

- Ana Valdez, Executive Director 


About me2


Beatriz began her career as a young radio and television host. She has created, developed, and produced hundreds of original primetime television shows and digital series in multiple languages. Her work has earned her three Emmy Awards, an MTV Music Video Award, two Streamy Awards, a Media Correspondent Award, among others. She has also created a variety of branded content and marketing campaigns targeting millennial youth for numerous blue-chip brands.



Beatriz was the co-founder of mitú, the leading digital media brand for young Latinos in the U.S. Under her leadership, she went on to raise $50M in funding, led by some of the most successful venture capital groups in California. The mentorship initiatives that she created through her Accelerator Program, have also provided invaluable access to the next generation of multicultural storytellers, with an emphasis on female leadership. Beatriz's expertise has been to create content at the intersection of media, technology, and social impact.

Most recently, Her latest startup SUMA Wealth is the leading financial technology company devoted to increasing prosperity, opportunity, and financial inclusion for young U.S.-born Latinos. SUMA's innovative approach deploys technology to build financial tools that are engaging, culturally relevant, and useful to the community. SUMA also creates user-centric content and brand-based experiences that inspire, inform and empower the community to build wealth and control their financial future.



Beatriz is an advisor and board member to numerous companies including:



Beatriz is a passionate and sought after speaker who enjoys insightful discussions around diversity as good ROI, female leadership and their 
contributions to the economy, and the future impact of multicultural youth
in America. Notable engagements include:

  • Aspen Ideas Festival 2022 - (Re)Building the Economy? Invest in Women

  • White House Summit: Latinas in the Economy

  • Cannes Lion Festival: How to Target the New Mainstream Economy (Latino Millennials),

  • TED Jeffersonian Dinner: The ROI of Diversity 

  • Duke University: Standing Out in a Crowd

  •  SXSW: Busting Bias in Media and Tech

  •  The Power Women's Summit: When Women are Paid Less, America Loses



Encouraged by the need to empower Latinx communities in the U.S., the Acevedo Foundation partners with influential non-profits to collaborate on initiatives that are instrumental in advancing Latinx recognition. Based in Los Angeles, California, the foundation is led by President Beatriz Acevedo.



Beatriz resides in Santa Monica, CA with her husband and mitú co-founder Doug Greiff. Both are proud parents to bicultural and bilingual teenage twins, Isabela and Diego.

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